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Session1 5/09(Thu) 11:00 ~ 12:00

Cosmetic Trend UP by Wabel and its case study

Cosmetic Trend in Europe defined by ‘UP by Wabel’ and its case study.

Narae HAN

WABEL is a matching company which hold BtoB matching/exhibition twice in Paris. UP BY WABEL in June is a private summit for brands that reflect the trend in Europe, and SISO is the agent of Wabel who introduce Korean trendy brands.
Session2 5/09(Thu) 13:00 ~ 14:00

Think Global, Know the International Cosmetics Legislation
: An introduction to compliance in the EU, US and ASEAN Region

The first thing to pay attention for diversification of exportation is to understand the cosmetic regulations of each country. Let us help you understand these various regulations and introduce efficient ways to prepare.

Frederic Lebreux

Education background
  • Ph.D. in Medicinal Chemistry
  • Master in Management
Working Experience
  • Chief Operation Officer (Biorius Sprl) 2015 - Present
  • Scientific and Regulatory Director (Biorius Sprl) – 2014-2015
  • Scientific Projects Manager (IFRA – International Fragrance Association) 2012-2014
  • Scientific & Regulatory Affairs Manager (IFRA – International Fragrance Association) 2010-2011
  • Postdoctoral Researcher (École Polytechnique) - 2009
Session3 5/09(Thu) 14:00 ~ 15:00

Appropriate approach for major China E-commerce industry (Tmall, JD, Redbook, Kaola)

· Appropriate operation strategy for Tmall global and china
· New business with Tmall global (TOF, TDI,)
· Successful cases sharing of Korean brands in China
· China new retail trend and insight New trend marketing approach in china market

Kim Kitae

University of Massachusetts. (Marketing)
Previously worked at The Boston Consulting Group (BCG)
Focused on global brands, provided top 10 five star E-Commerce services on On-line Platforms in China (Nike, P&G, Phillips, Braun, etc.)
Developed digital marketing strategy for beauty brands – Cooperated with production of Next Top Model in Vietnam/ digital marketing and production of WANGHONG Contents for Korean Cosmetic brands in Chinese market
Session4 5/09(Thu) 15:00 ~ 16:00

Beauty retailing channels in domestic and overseas markets: K-beauty, how to leverage to break into overseas markets

Distribution channel shows different situation in beauty and personal care industry in each country and even region such as Western Europe, North and Latin America. In this presentation, Euromonitor will uncover the market strategies for K-beauty brands which seeks for global expansion by analyzing beauty retailing channels by country and region with overseas cases.

Jade Lee

Jade Lee – Research Analyst
Jade is a Research Analyst at Euromonitor international Korea, covering Retailing, Consumer Finance and Digital Consumer industry. Her prior professional experience in conducting M&A research based in Hong Kong provides her broad insight in analysing the market. She holds a bachelor’s degree in Economics and Finance from Hanyang University in South Korea and passed AICPA exam in 2013.
Session5 5/09(Thu) 16:00 ~ 17:30

Co-branding In The Beauty Industry:How To Stand Out In The Digital Age

1. WHAT IS CO-BRANDING : Definition, uses, examples, adventages, disadvantages
2. CO-BRANDING IN THE BEAUTY INDUSTRY : Korean beauty brands with non beauty brands (examples:3CE & Maison Kitsune, The Faceshop & Kakaotalk etc…) Korean beauty brands with influencers (Memebox & Korean beauty YouTubers, Neogen & Joan Kim etc...)
3. THE FUTURE OF CO-BRANDING & HOW TO TAKE ADVANTAGE OF IT : Co-marketing Cross-brand collaborations

Mona Lisa Hanson : USA Partner & Chief Marketing Officer at East Meets West
Lisa Kim : CEO of Be Mused Korea
Fama Ndiaye : CEO and Founder of KWORLD

Session1 5/10(Fri) 11:00 ~ 12:00

A to Z Strategy for Korean cosmetic brands to enter Amazon USA

Target companies: Korean cosmetics companies that desire to enter US online market
Attendee Benefits: We will select companies with high readiness among participating companies, and will provide support to Amazon in Korea.

1) K-Beauty export trend and K-Beauty business opportunity in Amazon USA
2) Consumer Behavior of Amazon Cosmetics in the US
3) Amazon cosmetics marketing strategy in the US
4) Amazon K-Beauty support for companies

Yoeun Kim

Manager at Amazon Globalselling USA
Session2 5/10(Fri) 13:00 ~ 14:00

On-Off Line Marketing using Big Data

  • Big Data & Sales Intelligence
  • Internet Trend in Worldwide
  • B2B Database Marketing Platform

Dong-Yeol, Lee

Now) CEO of KOMPASS KOREA Inc. (1989~now)
MD in Business Administration at Sungkyunkwan University
Session3 5/10(Fri) 14:00 ~ 15:00

The Vegan Society and the Vegan Trademark

1) Introduction - The Vegan Society
2) The Vegan Trademark Standards
3) Registration Process and Requirements

Heather Park

The Official Agent for The Vegan Society
Session4 5/10(Fri) 15:00 ~ 16:00

Polish cosmetics. Why Poland?

Polish cosmetics are becoming a worldwide hit. Over the past 15 years, Poland's cosmetics market has grown by 78% nominally and by 32% in real terms. There are about 400 cosmetic companies in Poland, the sector employs 43,000 people and generates ca. 2 bln USD in added value a year. It is the sixth largest cosmetics market in Europe and is growing the most rapidly. Polish cosmetics are sold in more than 160 countries worldwide.

Arkadiusz Tarnowski, Ph.D.

Head of the Polish Investment & Trade Agency Seoul Office.
Over 20 years’ experience in business matters related to East Asian countries
Session5 5/10(Fri) 16:00 ~ 17:00

Case distribution, marketing using influenser

We analyze the marketing and distribution of Influencers through the successful cases of Influencers in China and Vietnam. In addition, I would like to suggest the essential factors to keep in mind in order to utilize Influencer as marketing, and marketing countermeasures according to changes in domestic market.

Kim Min Sung

global video commerce association / Ceo
Global Creator Seller Center / Ceo
Session6 5/10(Fri) 17:00 ~ 18:00

Presentation of FTA Utilization for Export Promotion

Korea Customs Service·Seoul Main Customs

Conference (*Venue : Seminar rooms outside the hall)

Date Time Place Organizer Contents Contact
5/9 (Thu.) 13:30 ~ 18:00 Conference Room
CMN(Cosmetic Mania News)∙Kantar Worldpanel Korea
*Supporter : COSMAX
20th anniversary since foundation : The 18th Cosmetics Marketing Seminar T. +82-2-2628-5454(Fee charged)
10:00 ~ 17:00 Conference Room
COSIN KOREA 'International Nature & Organic Cosmetics Trend Seminar 2019 T. +82-2068-3413(Fee charged)
5/10 (Fri.) 13:00 ~ 18:00 Conference Room(North)
Jangup·The Cosmetic Package News 'The future of Cosmetic Industry ’Global Seminar 2019’ T. +82-2636-5727(Free)
13:30 ~ 16:30 Conference Room(North)
The K-Beauty Science 'Latest technologies and information to lead Cosmetic's Future T. +82-31-689-3070(Free)

New Launching Show (*Venue : Seminar Room at Hall A)

Date Time Company name Contents Contact
5/11 (Sat.) 11:00 ~ 11:40 OZ HEALTHCARE INC. Victoria Beauty UNICUE T. +82-70-8668-9924
11:45 ~ 12:00 Victronics BULSA HYDROGEN SPA/MIST T. +82-70-4902-5190
13:30 ~ 14:00 YKCTECH CO.,LTD “Lookemi” World's First Unmanned Skin Diagnostic System T. +82-55-367-7055
14:00 ~ 14:30 NUSILICA Corp. Brand-new Glass foot file launching event and Twinkle Nail shiner T. +82-31-203-3387
15:00 ~ 15:30 ADALINE Co., Ltd. Forest-foraged healing recipe Bamboo Toner & Serum T. +82-70-7772-5808

Event/Seminar/Beauty Contest (*Venue : Event Stage at Exhibition hall)

Date Time Organizer Contents Contact
5/9 (Thu.) 14:00 ~ 15:00 cilantro.co. 'A signing event of 'SES Eugene', the model cilantro.co. T. +82-70-7618-7880
5/10 (Fri.) 10:00 ~ 16:00 KOREA 365BB CLUB The presentation of anti-aging beauty manual in beauty business T. +82-1544-2845
5/11 (Sat.) 09:00 ~ 18:00 IBEA (International Beauty Exchange Association) 2019 International Beauty Contes T. +82-2-573-4633
※ Above contents may be added or change due to certain circumstances.