Event & Seminar
|Session1||5/09(Thu) 11:00 ~ 12:00|
Cosmetic Trend UP by Wabel and its case study
Cosmetic Trend in Europe defined by ‘UP by Wabel’ and its case study.
WABEL is a matching company which hold BtoB matching/exhibition twice in Paris. UP BY WABEL in June is a private summit for brands that reflect the trend in Europe, and SISO is the agent of Wabel who introduce Korean trendy brands.
|Session2||5/09(Thu) 13:00 ~ 14:00|
Think Global, Know the International Cosmetics Legislation
|Session3||5/09(Thu) 14:00 ~ 15:00|
Appropriate approach for major China E-commerce industry (Tmall, JD, Redbook, Kaola)
· Appropriate operation strategy for Tmall global and china
University of Massachusetts. (Marketing)
Previously worked at The Boston Consulting Group (BCG)
CEO, SOWOW KOREA CEO, a Digital Marketing Company ‘SHINDANJU CREATIVE GROUP Inc.,’
Focused on global brands, provided top 10 five star E-Commerce services on On-line Platforms in China (Nike, P&G, Phillips, Braun, etc.)
Developed digital marketing strategy for beauty brands – Cooperated with production of Next Top Model in Vietnam/ digital marketing and production of WANGHONG Contents for Korean Cosmetic brands in Chinese market
|Session4||5/09(Thu) 15:00 ~ 16:00|
Beauty retailing channels in domestic and overseas markets: K-beauty, how to leverage to break into overseas markets
Distribution channel shows different situation in beauty and personal care industry in each country and even region such as Western Europe, North and Latin America. In this presentation, Euromonitor will uncover the market strategies for K-beauty brands which seeks for global expansion by analyzing beauty retailing channels by country and region with overseas cases.
Jade Lee – Research Analyst
Jade is a Research Analyst at Euromonitor international Korea, covering Retailing, Consumer Finance and Digital Consumer industry. Her prior professional experience in conducting M&A research based in Hong Kong provides her broad insight in analysing the market. She holds a bachelor’s degree in Economics and Finance from Hanyang University in South Korea and passed AICPA exam in 2013.
|Session5||5/09(Thu) 16:00 ~ 17:30|
Co-branding In The Beauty Industry:How To Stand Out In The Digital Age
1. WHAT IS CO-BRANDING : Definition, uses, examples, adventages, disadvantages
Mona Lisa Hanson : USA Partner & Chief Marketing Officer at East Meets West
|Session1||5/10(Fri) 11:00 ~ 12:00|
A to Z Strategy for Korean cosmetic brands to enter Amazon USA
Target companies: Korean cosmetics companies that desire to enter US online market
Manager at Amazon Globalselling USAApplication
|Session2||5/10(Fri) 13:00 ~ 14:00|
On-Off Line Marketing using Big Data
Now) CEO of KOMPASS KOREA Inc. (1989~now)
Before) KOLON GISCO
MD in Business Administration at Sungkyunkwan University
|Session3||5/10(Fri) 14:00 ~ 15:00|
The Vegan Society and the Vegan Trademark
1) Introduction - The Vegan Society
The Official Agent for The Vegan SocietyApplication
|Session4||5/10(Fri) 15:00 ~ 16:00|
Polish cosmetics. Why Poland?
Polish cosmetics are becoming a worldwide hit. Over the past 15 years, Poland's cosmetics market has grown by 78% nominally and by 32% in real terms. There are about 400 cosmetic companies in Poland, the sector employs 43,000 people and generates ca. 2 bln USD in added value a year. It is the sixth largest cosmetics market in Europe and is growing the most rapidly. Polish cosmetics are sold in more than 160 countries worldwide.
Arkadiusz Tarnowski, Ph.D.
Head of the Polish Investment & Trade Agency Seoul Office.
Over 20 years’ experience in business matters related to East Asian countries
|Session5||5/10(Fri) 16:00 ~ 17:00|
Case distribution, marketing using influenser
We analyze the marketing and distribution of Influencers through the successful cases of Influencers in China and Vietnam. In addition, I would like to suggest the essential factors to keep in mind in order to utilize Influencer as marketing, and marketing countermeasures according to changes in domestic market.
Kim Min Sung
global video commerce association / Ceo
Global Creator Seller Center / Ceo
|Session6||5/10(Fri) 17:00 ~ 18:00|
Presentation of FTA Utilization for Export Promotion
Korea Customs Service·Seoul Main Customs
Conference (*Venue : Seminar rooms outside the hall)
|5/9 (Thu.)||13:30 ~ 18:00||Conference Room
|CMN(Cosmetic Mania News)∙Kantar Worldpanel Korea
*Supporter : COSMAX
|20th anniversary since foundation : The 18th Cosmetics Marketing Seminar||T. +82-2-2628-5454(Fee charged)|
|10:00 ~ 17:00||Conference Room
|COSIN KOREA||'International Nature & Organic Cosmetics Trend Seminar 2019||T. +82-2068-3413(Fee charged)|
|5/10 (Fri.)||13:00 ~ 18:00||Conference Room(North)
|Jangup·The Cosmetic Package News||'The future of Cosmetic Industry ’Global Seminar 2019’||T. +82-2636-5727(Free)|
|13:30 ~ 16:30||Conference Room(North)
|The K-Beauty Science||'Latest technologies and information to lead Cosmetic's Future||T. +82-31-689-3070(Free)|
New Launching Show (*Venue : Seminar Room at Hall A)
|5/11 (Sat.)||11:00 ~ 11:40||OZ HEALTHCARE INC.||Victoria Beauty UNICUE||T. +82-70-8668-9924|
|11:45 ~ 12:00||Victronics||BULSA HYDROGEN SPA/MIST||T. +82-70-4902-5190|
|13:30 ~ 14:00||YKCTECH CO.,LTD||“Lookemi” World's First Unmanned Skin Diagnostic System||T. +82-55-367-7055|
|14:00 ~ 14:30||NUSILICA Corp.||Brand-new Glass foot file launching event and Twinkle Nail shiner||T. +82-31-203-3387|
|15:00 ~ 15:30||ADALINE Co., Ltd.||Forest-foraged healing recipe Bamboo Toner & Serum||T. +82-70-7772-5808|
Event/Seminar/Beauty Contest (*Venue : Event Stage at Exhibition hall)
|5/9 (Thu.)||14:00 ~ 15:00||cilantro.co.||'A signing event of 'SES Eugene', the model cilantro.co.||T. +82-70-7618-7880|
|5/10 (Fri.)||10:00 ~ 16:00||KOREA 365BB CLUB||The presentation of anti-aging beauty manual in beauty business||T. +82-1544-2845|
|5/11 (Sat.)||09:00 ~ 18:00||IBEA (International Beauty Exchange Association)||2019 International Beauty Contes||T. +82-2-573-4633|